The Project's History

Playing Cashflow 101®. From Left to Right: Lisa Ridge, Melanie Vaughn, Jason Vaughn, Mark Craner, Sonny L. Jensen, Gabriel S. Joseph, Stephen A. Freestone and Michael Ballard

Short History

During the 2003 calendar year, a small group of friends, organized by Project founder C. Rick Koerber began meeting together, studying together, and building businesses together.

Initially the group was focused on a common interest in personal development, personal financial improvement, real estate investing, entrepreneurialism, a shared interest and love of the American Founders, the US Constitution, and the idea that the same truths and principles that have served as the foundation for prosperity in the days of ancient society are the same universal truths and principles that serve as today’s foundation for prosperity, peace, and happiness.

After several months, the group started a free, public newsletter called the “Free Capitalist.”  The intention was to spread capitalistic messages in the local community, attract attention of other freedom minded individuals, and to grow the publication into a full-fledged newspaper. The newsletter was supplemented by a news & current events website aimed at capitalist minded readers via

The Free Capitalist newsletter and website, along with the other business ventures of the group, began attracting the attention of like minded individuals and soon Rick and his colleague H. Les McGuire began lecturing at seminars on the idea that at the foundation of all freedoms was economics.

For several years the term “Free Capitalist” was associated with this concept through the group and its several enterprises. The term “Free Capitalist Project” was used by Rick as a synonym for his own personal definite chief aim.  Those individuals, families and businesses that worked with, supported, or partnered with Rick were informally referred to as the supports and members of the Free Capitalist Project.  For several years (between 2003 and 2006) the group made beginning efforts to organize a formal membership program.

On October 31, 2005 Rick began a radio show he called “Free Capitalist Radio” with the intention of sharing the “Free Capitalist” message and it was over the first radio broadcast that Rick first introduced himself to listeners as “The Free Capitalist.”  Les was a regular co-host on the show, along with Gabriel “the Invisible Hand” Joseph.

Inspired by re-reading Atlas Shrugged, in early 2006 Rick organized the First “Free Capitalist Board of Advisers” with the deliberate intention of formalizing the Project, defining a membership, and charting a definite mission and recruiting effort of like minded individuals.

In 2008 the Project was re-organized under new ownership, a formal Board of Directors, and a full-time executive team. To learn more about the Project, become a member of the Project, or further study the basic mission, principles, and objectives of the Project the following information is published by Project.

Key Events – Time line of the Project

Early Spring 2003
C. Rick Koerber, Jason K. Vaughn, Sonny L. Jensen, Stephen A. Freestone, Gabriel S. Joseph, Michael Ballard, E. Peter Hansen, and Mark Craner began regularly meeting together, playing Robert Kiyosaki’s board game Cashflow 101, and organizing new businesses.

Saturday, December 27, 2003
Mr. Koerber first announced his intention to build a nationwide membership organization of 300,000 well educated, capitalist minded individuals dedicated to the “Ancient Principles” of Prosperity re-discovered by America’s first founders.

Saturday January 4, 2004
Mr. Koerber, beginning with ten invited associates began holding Saturday morning seminars, free and open to the public, to teach these same principles and to promote their various business interests. Also in 2004, Mr. Koerber began publishing a free newsletter in Utah County, UT titled the “Free Capitalist” newsletter. The name was originally conceived as a play on words, given that the content of the newsletter was designed to promote capitalism and the newsletter itself was being distributed free of charge.

February 2004
At a Saturday morning seminar in February of 2004 Mr. Koerber and Mr. H. Les McGuire first met. Finding deep common interests, in a short time Koerber and McGuire along with several of their associates (Ray Hooper, Steve Freestone, and Sonny Jensen) began touring the western United States promoting various business ventures but always teaching the principles of prosperity as a common foundation.

May 28, 2004
Mr. Koerber began publishing a news & opinion website at The website focused on aggregating already published news stories that addressed capitalistic concerns. The site also regularly published opinion pieces from Koerber on various political and economic subjects.

December 14, 2004

Mr. Koerber and Mr. McGuire were invited by friends Brad and Mary Colovich to meet with Dr. W. Cleon Skousen at his home in Salt Lake City.

Mr. Koerber and Mr. McGuire were invited by friends Brad and Mary Colovich to meet with Dr. W. Cleon Skousen at his home in Salt Lake City.

August 18, 2005
The first “members” of the FreeCapitalist Project began paying a $29.95 monthly membership fee in exchange for certain educational offerings developed by Koerber and his associates.

October 31, 2005
Mr. Koerber began broadcasting “FreeCapitalist Radio” as a call-in talk show during the 9am hour on AM630 K-TALK radio in Salt Lake City. The purpose of the show was to facilitate Mr. Koerber’s efforts to broaden the exposure of his message to as many like-minded individuals as possible. Mr. McGuire soon after joined Mr. Koerber as a co-host of the broadcast. Both McGuire and Koerber were regularly accompanied by a number of their business associates most notably Gabriel S. Joseph.

Rick Broadcasting from AM630 K-Talk Studio in Salt Lake City, UT

February 3, 2006
During a strategic planning session Mr. Koerber and Mr. McGuire develop a plan to create two separate brands – one led by Koerber and his close associates that focused on organizing people around the basic principles of Project and the attendant political implications (FreeCapitalist Enterprises) and the second led by McGuire to focus on delivering information and material support to individuals interested in improving their financial lives (the Producer Revolution).

February 13, 2006
Mr. Koerber founded and organized FreeCapitalist Enterprises, LLC.

April 22, 2006
Mr. Koerber organized the FreeCapitalist “Board of Advisers.” The members of the board were Stephen A. Freestone – Chairman, Dr. Glenn J. Kimber – Vice Chairman, Rev. Don Sills, Randy J. Bradley, Matson Maglby, Abel Keogh, and Mr. Paul Skousen.

May 3, 2006
The FreeCapitalist Primer, and its subsequent editions, was published to introduce the “FreeCapitalist” ideas to the public and to introduce the concept of FreeCapitalist forums. The publication contained a small sample of writings from Mr. Koerber, a number of selections from other authors such as W. Cleon Skousen, Milton Friedman, Ayn Rand, Brigham Young, Ronald Reagan, Norman Vincent Peale, and Ezra Taft Benson, and the full texts of the US Constitution and Declaration of Independence.

May 4, 2006

Randy J. Bradley, first National President of the FreeCapitalist Project Membership Organization

Randy J. Bradley, first National President of the FreeCapitalist Project Membership Organization

Mr. Koerber and the Board of Advisers successfully launched the first FreeCapitalist Forum in St. George, UT. Randy J. Bradley was appointed the National President of the newly formed Membership organization and conducted a 3 hour initiation and orientation meeting in St. George with approximately 75 participants in attendance.  Michael G. Isom and his staff contributed to the organization of the event and Mr. Isom offered to invocation.  Speakers at the event included Dr. Glenn J. Kimber, Rev. Donald W. Sills, and Project Founder C. Rick Koerber.

At the St. George meeting the first edition of the FreeCapitalist Primer was distributed to the audience. The Project subsequently launched eleven additional forums in Arizona, Nevada, and Utah.

June 8 2006
On this Thursday night the FreeCapitalist team drove to Ogden, UT to organize the first FreeCapitalist forum there while several of McGuire’s Producer Revolution team drove down to St. George, UT to support a meeting of the Producer Revolution. Mr. McGuire and his partner Ray Hooper had decided at the last minute to fly down to St. George on their new private jet that same evening, and were the featured guests at the Producer Revolution event.

On their return flight that same evening, Les McGuire, Ray Hooper and their pilot Blaine Pugmire were tragically killed as their plane crashed into Utah Lake in Provo, UT.

News Broadcast Photo Reporting the Tragic Plane Accident

July 20, 2006
A “Legacy Event” was held at the Grand America Hotel in downtown Salt Lake City to honor Les, Ray and Blaine. At the meeting Mr. Koerber was introduced as new partner in Engenuity (McGuire and Hooper were both founding partners) all four partners (Koerber, Mike Isom, Garrett Gunderson and Wade Sleater) spoke at the event giving tributes to their fallen friends and to assure the approximately 2,500 in attendance that the effort to building the Producer Revolution would continue.

May 15, 2007
Koerber announced, in Provo, UT – at his first major event since 2006 that he had begun organizing a new effort to supplement the FreeCapitalist Project and the Producer Revolution, call Prosperity Quest™.

June 5, 2007
In St. George, UT a second Prosperity Quest announcement event was attended by approximately 500 members of the Producer Revolution, the FreeCapitalist Project, and interested members of the public.

August 6, 2007

A small selection of the crowd awaits Mayor Guliani at the front of the FreeCapitalist Mansion

A small selection of the crowd awaits Mayor Guliani at the front of the FreeCapitalist Mansion

In an effort to increase the visibility of the Project, and to demonstrate the political power of effective organization the Project begins a series of events hosting several prominent political candidates for national, state and local offices in several communities.  On August 6, 2007 approximately 1,000 FreeCapitalists host and question the then Republican Front-Runner, Presidential candidate, former New York mayor Mr. Rudy Giuliani at the Alpine Mansion.

August 23, 2007
Mr. Koerber launched the first of five pilot programs called Prosperity Quest Mentoring. Subsequent programs were begun on August 24, 2007, October 11, 2007, January 25, 2008 and March 28, 2008.

September 15, 2007

The FreeCapitalists host Presidential candidate, Texas Congressman Ron Paul at American Founders University in Provo, UT.

The FreeCapitalists host Presidential candidate, Texas Congressman Ron Paul at American Founders University in Provo, UT.

September 17, 2007
The FreeCapitalist Project in association with American Founders University host the third annual Constitution Day celebration with over 5,000 attending.

January 18, 2008
The FreeCapitalist Project officially launches the first FreeCapitalist Online Community at

March 1, 2008
In addition to its excellent performance on the web radio networks (Live365® and iTtunes Radio®) FreeCapitalist Radio began broadcasting as a nationally syndicated program on the ARN Radio Network being heard by AM listeners from Florida to Oregan, and moved from AM630 in Salt Lake City to 1460AM in Utah County, UT.

March 21, 2008
The FreeCapitalist Project officially launches the new FreeCapitalist Daily (news portal) at

March 28, 2008
Mr. Koerber published the ninth edition of the FreeCapitalist Primer as an eBook, with several substantial changes, omissions and deletions including a new essay entitled, “Who is Les McGuire?”

May 15, 2008
After a year of planning and re-organization Mr. Koerber spoke at his first official public seminar in almost a year. Koerber announced the publication of the Official FreeCapitalist Handbook, the official launching of the full Prosperity Quest coaching and mentoring program (which now includes the Producer Revolution™), and the newly created FreeCapitalist Council now in charge of managing the Project.

July 25, 2008
The Project hosted its third annual “FreeCapitalist Bar-B-Q.”

Aug 21-23, 2008
The Project hosted a trial 3-Day “Prosperity Prime” event.

Jan. 20, 2009
The Project re-launched “The Producer Revolution™” as its Personal Development and Leadership Initiative.

Feb 5-7, 200
The Project hosted its first official 3-Day Conference in Salt Lake City.